Horizon Red Ale

St. Paul, Minnesota, June 5, 2009:

While drinking at a bar on Friday night, I spied this advertisement for Summit Brewing Company's Horizon Red Ale. I had to double-take to make sure my bloodshot eyes were focusing correcting and my beer-addled brain was comprehending the significance of what I saw.

There, on the bar, was a foldable paper ad combining mustaches and beer.

Everyone knows Ron adores beer. Everyone knows Ron has a distinctive mustache. (And some even remember Ron's fascination with red-headed women.) Summit Brewing obviously merged the two pillars of Ron -- beer and a mustache -- into a powerful ad campaign. If this isn't an endorsement of Ron's desire to right what is wrong with America, I don't know what is.

- Bittle

Posted by Bittle at June 5, 2009 11:57 PM