Barbie-4-Prez

New Yok, New York, August 13, 2004:

Barbie thinks she knows who can make a difference in this year's presidential race -- girls -- and she's the one who is going to represent them.

The Mattel doll has thrown her hat into the ring as the candidate of the Party of Girls! She unveiled her platform Thursday at the Toys "R" Us store in Times Square.

She has pledged a campaign that will concentrate on creating world peace, helping the homeless and poor, and taking care of animals.

"What a load of B.S.!" said fellow presidential candidate Ron, who is running on the Ronatarian Party ticket. "How can she honestly expect to win with a flimsy platform like that? It’s a sham candidacy."

Marie C. Wilson, president and founder of the national, nonpartisan The White House Project, said Barbie's campaign shows girls that they can aspire to the highest levels of leadership, including the presidency.

"It allows girls to think about turning Barbie's dream house into the White House," Wilson said in a statement. "Since Barbie is such a large part of girls' lives, we believe it's important to encourage them to become tomorrow's leaders, and Barbie for President sends that message."

"Oh, please!" commented Ron. "Gimme a break."

The White House Project, devoted to advancing women's leadership, recently launched its Go Vote. Go Run. Go Lead. Go Girl. campaign.

Girls can learn the basics of campaigning and the electoral process, and receive information about female political role models and possible leadership activities on the Barbie Web site.

Barbie for President dolls will be available exclusively at Toys "R" Us stores. Her presidential website is www.voterunlead.org.

Posted by Bittle at August 13, 2004 09:01 AM

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