Eau de Ron

London, England, May 13, 2006:

BLUE STILTON CHEESE APPROACHES RON TO BE FACE OF NEW PRODUCT

The Stilton Cheese Makers Association (SCMA) has approached radical American politician Ron to be the face of a brand new product -- Stilton perfume.

Eau de Stilton has been commissioned by the SCMA as part of the Stick on the Stilton campaign for 2006, to encourage people to try eating Blue Stilton cheese as part of everyday meals -– scattered on a pizza, sliced onto a burger, or slipped into a sandwich.

The perfume, which has been blended by Manchester based ID Aromatics for the SCMA, re-creates the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume. Using grape seed as a carrier oil, the Stilton scent features a symphony of natural base notes including Yarrow, Angelica seed, Clary Sage, and Valerian. It's a unisex scent that all should enjoy.

The smell of a Stilton is essential to the grading of the cheese as it enables the grader to determine whether the cheese is up to the mark and able to be sold as Stilton.

The SCMA is keen to bring a touch of American rebelliousness to Stilton Cheese, which is produced worldwide by only seven dairies in the Midlands. Ron and Stilton seemed to be a match made in heaven.

Ron, who is constantly looking for lucrative endorsements and delicious cheeses, was unavailable for comment. A faxed statement from Ronatarian Headquarters in the U.S. said that he is "very excited" about the potential partnership.

Nigel White, from the Stilton Cheese Makers Association, comments: "Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to.

"The Midlands is home to some of the very finest things in life, including Stilton cheese, and we would love Ron to be the face of Eau de Stilton and look forward to hearing what he thinks of the scent."

Posted by Bittle at May 13, 2006 02:09 PM