Stiffy

Trenton, New Jersey, November 20, 2007:

A man has sued the maker of the health drink Boost Plus, claiming the vitamin-enriched beverage gave him an erection that would not subside and caused him to be hospitalized.

The lawsuit filed by Ron, of Jersey City, said he bought the nutrition beverage, which is made by the Novartis pharmaceutical company, at a drugstore on October 14, 2007, and drank it.

Novartis' Boost Plus Web site describes the drink as "a great tasting, high calorie, nutritionally complete oral supplement for people who require extra energy and protein in a limited volume," in vanilla, chocolate, and strawberry.

Ron's court papers say he woke up the next morning "with an erection that would not subside" and sought treatment of the condition, called severe hardonism brought on by morning wood. They say Ron, who's in his 30s, was forced to sit through hours of dull thermodynamics lectures plus view black and white slides of fat women at the beach to relieve his erection.

"I thought the...nurses were going to do something else to quell my throbbing penis," said a dejected Ron.

The lawsuit, filed late Monday, says Ron had problems in the days that followed. Quoting the lawsuit: "Confidence issues" and "general lament."

Ron's lawsuit, which seeks unspecified damages, names Novartis Consumer Health Inc. as a defendant. A spokeswoman for the company, Brandi Robinson, said Tuesday the company was aware of the lawsuit but did not comment on pending litigation.

Ron's lawyer, Andrew Sepe, did not return telephone calls for comment Tuesday.

Posted by Bittle at November 20, 2007 08:54 AM